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What You Need to Know About the State of Medical Journal Advertising
We're pleased to show off the latest round-up of Kantar Media Professional Health advertising expenditure data in April's Medical Marketing & Media.The post features a wealth of information from...
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Healthcare Insights: Medical Recordkeeping Now Mostly Digital
Physicians have shifted from print to digital tools for accessing and maintaining medical records, according to Kantar Media’s March 2012 Sources & Interactions Study.Nearly 400,000 physicians...
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Healthcare Insights: Sources of Consumer Healthcare Information
According to the 2012 Kantar Media Sources & Interactions study, almost 4 out of 5 American adults see their HCP as the #1 valued source of healthcare information. This hasn’t changed much in the...
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Healthcare Insights: Q1 2012 Print and Online Competitive Advertising Highlights
Is print media dead? Consider these Q1 2012 Journal Ad Review numbers.700…the number of professional healthcare publications coded2,569….the number of individual publication issues coded17,404…the...
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Healthcare Insights: MARS Audit Professional Image Search Using Categories
Researching competitive ad images? Easily find what you’re looking for, using MARS 3.8 image search fields. Do you use MARS online for planning professional health media? Did you know you can filter...
View ArticleHealthcare Research Service Bureau Savings in June
Need an ad hoc competitive search? A list of journals or websites that you want ranked against a target audience? Our friends at Kantar Media Healthcare offer Healthcare Research Service Bureau...
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Healthcare Insights: Pharmacists Going Mobile
Our colleagues at Kantar Media Healthcare Research asked 1,100+ retail and hospital full-time pharmacists about their mobile device usage for professional purposes in the Kantar Media 2012 Pharmacy...
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Healthcare Insights: Consumers Using Smartphones for Health Information
Nearly 92 million adults own a smartphone and about half of these owners (45.7 million) use their phones to look up health and wellness information. Slightly over 32 million adults currently own a...
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New Healthcare Dashboards Offer a Quick View of Sources & Interactions Data
Did you know that Kantar Media Sources & Interactions results are available in user-friendly Dashboards delivering interactive visualization of the study's insights into healthcare professionals’...
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May 2012 Year-Over-Year Share of Print Ad Pages to Physicians
According to the Journal Ad Review, produced by Kantar Media Professional Healthcare Research, Forest Pharmaceuticals maintains its #1 position in print ad pages to healthcare professionals.
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Healthcare Insights: Non-Journal Media available in MARS Medical Online
For the first time, the results of the Kantar Media Healthcare Research Non-Journal Media study have been loaded into MARS Medical Online so that you can do an apples-to-apples comparison on reach...
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Healthcare Insights: How Physicians Consume Medical Journals
As part of the Sources & Interactions Study, Kantar Media Healthcare Research surveyed nearly 1,600 physicians in 21 specialties to gather insight into their media consumption habits and which...
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Healthcare Insights: Top Online Ad Categories for DTC and Professional...
Evaliant is Kantar Media's online ad intelligence service, currently monitoring ad activity on 200 professional health websites and over 4,000 consumer websites. We recently took a look at healthcare...
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Media Consumption Insights from Kantar Media's 2012 MARS OTC/DTC Study
According to the Kantar MediaMARS 2012 OTC/DTC Study, close to 80% (184 million) of U.S. adults now own a device that can access the Internet—whether it's a desktop PC, laptop, tablet, e-reader or...
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